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Fixate™ PLUS Polymer
Lubrizol
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Polyacrylate-14
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Designed to improve style longevity while enhancing aesthetics and sensory properties, Fixate™ PLUS polymer enables the creation of cost-effective, medium-to-high viscosity styling products with exceptional humidity resistance.
This unique multi-functional polymer delivers film-forming, fixative PLUS rheology modifying properties to your formulations, easily and predictably. Fixate PLUS polymer is a patent-pending, anionic acrylate copolymer. The unique structural design of this Alkali-Swellable Associative Polymer (ASAP) combines hydrophilic, semi-hydrophobic and hydrophobic components to deliver an optimized balance of properties. This unique combination leads to excellent hold and solubility; clear, uniform films with good adhesion; enhanced humidity resistance; and a smooth, natural feel on hair. The controlled hydrophobic association of this ASAP enables improved thickening efficiency, while maintaining smooth, clear, aesthetically-pleasing gels with shear-thinning rheology.
Key Benefits of Fixate PLUS Polymer:
- Exceptional humidity resistance
- Style support with weightless, touchable hold
- Reduced flaking
- Easy removability, with no residue or buildup on hair
- Superior clarity and viscosity in gels
- Excellent compatibility with Carbopol® polymers, other natural or synthetic thickeners and many commonly used styling product additives
- Enhanced thickening with Carbopol® copolymers
- Efficient, cost effective and easy-to-use
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