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Description	Features	INCI or Chemical Name
Fixate™ Design Polymer Lubrizol Featured Product	New Fixate™ Design polymer provides the ultimate formulation flexibility to deliver styling products with clean, lustrous, long-lasting volume and hold. Fixate™ Design polymer is an anionic, multi-functional film-forming polymer delivering superior performance in hair styling applications and offering excellent formulation flexibility. When used in styling applications, Fixate Design polymer delivers high humidity resistance, tailored hold, exceptional shine, little to no flaking, enhanced volume and distinctive sensory. The versatility of Fixate™ Design polymer provides formulators with creative options and degrees of freedom while maintaining superior performance. Key Benefits: Enables enhanced style creation, volume and curl definition Excellent resistance to high humidity Delivers a clean, light wet feel and desirable dry feel Provides effective frizz control for smoother, silkier looking hair Low to no More Info \| Specs \| Formulas	Polyacrylate-32
Fixate™ Freestyle Polymer Lubrizol Featured Product	Fixate™ Freestyle polymer provides breakthrough performance in hair styling applications without compromising gel rheology or aesthetics. Humidity resistance. Tailored hold. Crystal clear gels. Get powerful performance for today’s demanding hairstyle consumers. Formulation Benefits: Stiffness levels tailorable from low to ultra-high hold Exceptional humidity resistance at all use levels Compatibility with Carbopol® rheology modifiers Elegant, smooth gel aesthetics, excellent pickup Very high clarity gels Short flow, shear-thinning rheology Air bubble and insoluble ingredient suspension Rich cushiony feel on hands Non-raspy, non-tacky feel on hair Low to no flaking Efficient, easy-to-use liquid More Info \| Specs \| Formulas	Acrylates Crosspolymer-3
Fixate™ G-100 Polymer	With Fixate™ G-100 polymer, a whole new world of styling product possibilities awaits you. Fixate G-100 polymer satisfies the demand for high performance products that offer significant con More Info \| Specs \| Formulas	AMP-Acrylates/ Allyl Methacrylate Copolymer
Fixate™ PLUS Polymer	Designed to improve style longevity while enhancing aesthetics and sensory properties, Fixate™ PLUS polymer enables the creation of cost-effective, medium-to-high viscosity styling products with excep More Info \| Specs \| Formulas	Polyacrylate-14
Fixate™ Superhold Polymer	Fixate™ Superhold polymer provides stiff hold and superior humidity resistance. This innovative, patent-pending polymer enables the creation of novel, cost-effective, low-to-high viscosity More Info \| Specs \| Formulas	Polyacrylate-2 Crosspolymer